Understate
Understate is a brand concept that occupies the lowest condition of a strategic continuum ranging from the least intervention to the most (Saturate). In this understated condition, brand identity is subtly repetitive, minimally distributed spatially, and applied at a limited number of scales and elements. The understated interior relies on the strength of brand recognition to solidify the narrative of place.
expanded research
elements
bibliographic citations
1) The Interior Archetypes Research and Teaching Project, Cornell University, www.intypes.cornell.edu (accessed month & date, year).
2) Daily, Juliana Richer. “Spatial Graphic Design: Archetypical Design Practices and Theory Studies On Constructing A Narrative Of Place.” M.A. Thesis, Cornell University, 2012, 67-79.